I was in a meeting with a potential new client recently, and I asked how they currently got the word out about their business. Their answer was a mix of things like it is for most businesses: leads groups, ads in the local paper, printed materials and social media ads. I asked who handled the social media and they said the ads were managed by the owner’s daughter, who is not in marketing, she is in school to work in the medical industry.
Digital Marketing is important, you need to hire a pro.
I hear this from local business owners all the time: ‘I was paying for digital advertising and one of my kids said ‘why are you paying for that? I can do that for you.”
In short, they can, it’s easy to set up a digital ad. What’s not easy, is setting up an effective digital ad that actually generates business.
Here are the reasons to hire a pro like Drive Group to manage your digital marketing:
People WANT to do business with local businesses, especially businesses owned by nice people. We can use digital marketing and increase the local awareness about your physical location, your offerings, and even you as the business owner.
We can craft a message that appeals to potential customers in your service areas. Then save money by only showing it to people who are likely to want to do business with you.
We can help identify what areas of a business should be the focus digital efforts. Many local businesses are in a perfect position to affordably out-compete large national competitors at a reasonable monthly ad spend. They just don’t know how.
These days, it’s pretty easy to create a web page, but not all web pages are created equal. We create web pages that are likely to convert visitors into customers. We create web pages that work.
In short, there’s a lot to know when it comes to digital. In most cases it’s more complicated than just running a search campaign or boosting a post. Unless you have an internet marketing whiz in the family, you really need to hire a pro that knows these things. And do it sooner rather than later.
We’ve been creating digital ads for local businesses since 1996. If you would like to discuss how we can help your business with your digital presence, call us today at 386-677-3519.